Dublin based KAL Group had the chance to create an opportunity out of a problem when they found out that they were to lose a significant proportion of their business in appliance distribution. Faced with the prospect of losing substantial turnover, they took the bold step of sourcing, branding and launching their own range of products under the Nordmende name. Now, you have to be specialised, multi-disciplined and very light on your feet to work well in our industry and that was particularly evident with this job.
We were tasked with creating a full marketing campaign which not only had to place this little known brand in the minds of consumers, but had to work across every product, from state-of-the-art TVs to washing machines and dishwashers.
We knew that these well-designed, very affordable products would really hit a chord with consumers in today’s tough climate. So we added up the smart design, the emphasis on high technology and the affordable prices and created the strap line ‘Home Economics’ to help modern consumers who demand good, well-designed products for their money to buy into the brand. This has been communicated on simple graphics with school themes like blackboards and graph paper, to show that ‘Nordmende, Home Economics’ is the obvious choice for the smart consumer.