We have been working with the Genesis brand now for over ten years and the evolution of the product range has been continual. What began as a local home bakery has, with the help of strategic design and branding, evolved into a highly successful supplier of speciality and everyday breads to major supermarkets like Tesco, Sainsburys, Superquinn and Waitrose throughout the UK and Ireland. The process began with the creation of the Genesis Crafty brand and the strapline, 'Difficult but different" which underpinned the philosophy of the company.