Willowbrook Farm commissioned us to create a brand and story to bring to market their new healthy mashed potato with vegetables and fruit product range aimed at children.
We created the new core brand "From our Farm" which clearly communicates the company's USP that they grow and process everything on their own farm. We then developed a real potato character called "Masher" who is the main man in the brand story.
To engage kids and get them interested in fresh vegetables we created a range of real produce characters who Masher trains up so that they are fit to be Mighty Mash ingredients.