Antrim Hills Spring Water Company is an established producer of spring water products for both the retail and bulk delivery markets.
With the water market having become so competitive, it is vital to have a differentiated brand and shelf impact so Triplicate were appointed to develop new brands to address a number of sector opportunities.
Antrim Hills has its own genuine artesian well on its own land and we wanted to create a brand which emphasised this asset and also had an edgy and contemporary image.
Water Within was created and a no nonsense language style used on all packaging to give clear unambiguous messages.
For the kids market, Drip and Drop was created which uses the pure artesian Water Within in products which are genuinely healthy for children.
We also developed Anam to bring this quality Irish artesian spring water to the specialist restaurant trade.