Mum of two, Grainne Kelly, came up with the idea for the BubbleBum after many years of carrying heavy, bulky, expensive booster seats around with the family.
This portable, lightweight, brightly coloured, inflatable booster seat for kids aged between 3-11 easily deflates and folds flat so that kids or mums can carry it in rucksacks or handbags, making it perfect for holidays, rental cars, taxis, coach journeys, school trips or car pooling.