Well known Belfast based brand Punjana which has an impressive heritage in the blending of very high quality tea wanted to extend this reputation into speciality teas, particularly string and tag varieties.

Triplicate were retained to design the packaging for this range and an exhibition stand to unveil the products at IFE in London's Excel in March 09.

Emphasising the Thompson's Family Teas mother brand accentuates the tremendous pedigree the company has and the use of the leaf as an iconic element communicates freshness and underpins Punjana's commitment to using only pure leaf in its blends.

The use of authentic tea chests on the stand are a clear reference to the history and longevity of this compelling brand.